About

Hi! I'm Rachel Sareli, a designer with a love for color, sparkle, and, of course, jewelry! I've been designing for over ten years, and this is actually my second jewelry company. I started off building an Etsy brand called Beach to Chic Co. during the pandemic in 2020, and fulfilled over 2,400 orders! As I continued to learn more about the craft of jewelry making, I began to dream up the website you see today. I had a vision of color, gold, gems, crystal, and designs that felt authentically me. Creating is the fuel of joy that powers everything in my life, and I long to capture both the moment and the movement in the world around me. After all, that is what it means to me to be a creator, to possess the fluidity to grow and change but the certainty that your heart and style add a unique flair to the world. 

I believe in craftsmanship, artistic integrity, and the innate vitality of art. I use a combination of natural and lab grown gemstones in my work with a specific emphasis on design. Often I’m asked where I draw inspiration from…the gemstones themselves are my beginning. Their color, shape, size, and natural weight are the intermediate tools my mind follows. The pieces are the map, and the way these facets connect show me where to go next. The most beautiful part is at the end, you aren’t left with one thing. Rather, you now possess a wearable piece of nature in a new form of life shaped by human hands that can one day become transformed again. My creative process never stops because one end leads to a branching of new beginnings. 

Thank you for being a part of my dream and all that is to come. I'm endlessly grateful for your support!